NewsSelfridges re-opens its restaurants and hair salons

July 2, 20200
Selfridges & Co is re-opening many of its restaurants and hair salons on 4 July, welcoming back visitors and team members with extra health and safety precautions


Brasserie of Light
Restaurant and salons welcome guests

Selfridges will reopen several of its much-loved London restaurant destinations for pre-booked or walk-in dine-in service, including Brasserie of Light, Aubaine, Tonkotsu, The Corner Restaurant, Brass Rail and the rooftop restaurant alto.

Some salon services will also re-open, including Daniel GalvinAcqua di Parma, Hershesons Blow Dry Bar and The Braid Bar.

Daniel Galvin and Acqua di Parma will offer a reduced, hair-only menu in accordance with current government guidelines.

Customers should visit for health and safety information and to book any services opening on 4 July.

In-store beauty services, including massages, nails, make-up application and facial treatments are not yet available.


Selfridges’ hair salon
Health and safety a priority

The health, safety and wellbeing of customers and teams remains Selfridges’ priority. Carefully considered safety measures will be in place to help minimise the risk of coronavirus, in line with guidance from Public Health England.

All seating areas within each store’s salons, bars and restaurants have been reconfigured to maintain social distancing at two metres where possible, and screens have been introduced where this is not viable. Waiting staff will provide table service with app based or disposable menus. Customers will also have the option of ordering food to take away.

Selfridges’ safety measures for restaurants include:

  • Seating areas in all restaurants and bars have been reconfigured to maintain social distancing at two metre. Where this is not possible, for example in bar areas, screens have been installed
  • In bar areas, countertop screens will be in place, along with moveable screens for positioning in between customers
  • Staff will provide table service, facilitating minimal contact with customers
  • Menus will be used once and made from fully recyclable materials
  • Hand sanitiser stations have been installed throughout stores
  • Customers will be encouraged to make contactless payments if possible
  • Clear signs will be in place throughout all restaurants and bars
  • Team members handling food and drink will be required to wear face masks or visors
  • In line with Government guidelines, Selfridges will securely retain customers details through its booking partners for 21 days to assist the NHS Test and Trace scheme

Selfridges’ safety measures for hair salons include:

  • Screens will be installed between customers at salons and blow dry bars
  • Complimentary face coverings provided for customers on their arrival at the salon
  • Face coverings have been made available to all team members
  • Gowns and towels will be used for one customer appointment only and laundered at a temperature of 60 degrees after each use
  • All stations and tools will be cleaned before and after each client, with appointments timed to allow and facilitate additional cleaning time
  • Closure of cloakrooms and removal of magazines to minimise the risk of transfer
  • Reduced salon capacity to support two metre social distancing
  • Customers will be asked to pay by card where possible
  • Refreshments will not be served onsite, though customers may bring their own beverages to their appointment
Social distancing measures
  • Stringent social distancing and safety measures in place in Selfridges stores include:
    • One customer per 16m2 of retail space
    • A one-way system to enter and exit our stores
    • Teams and customers are asked to follow social distancing guidelines of two metres distance from the next individual
    • All back of house and office areas also follow social distancing guidelines of two metres
    • Where social distancing cannot be maintained, physical barriers protect customers and teams, with perspex screens installed at till points and counters wherever appropriate
    • Face coverings have been made available to all team members and the wearing of a covering is encouraged.
    • Floor markings and signage installed across all stores and locations to support social distancing of two metres, including queues system to enter Selfridges stores
    • A limit of one person or one household per lift, with customers encouraged to use the stairs or escalators where possible
    • Customers are encouraged to visit stores alone or only with those who need to be with them, in household groups of up to four people, allowing one person per 16sqm within stores
    • Management of fitting rooms to ensure each fitting room is sanitised by steaming and antibacterial cleaning after each customer use. Items that are touched, tried on in fitting rooms or returned instore are quarantined for 48 hours (for clothing and fabric items) or cleaned with sanitising spray (for shoes and accessories, plus any other non-clothing goods) before being returned to the shop floor.
  • Selfridges is enabling its team members to transition safely into its stores and offices with their wellbeing as a priority by introducing:
    • Temperature scanning on arrival as an additional health and safety measure
    • Face coverings have been made available to all team members and the wearing of a covering is encouraged.
    • Testing provided to Selfridges team members who display symptoms as well as any and all team members they have been in recent contact with should the individual test positive
    • Hand sanitiser stations installed throughout all stores and back of house areas
    • Staggered start and finishing times to support off-peak travel
    • Teams are encouraged to walk or cycle to work where possible
    • Frequent deep cleaning on an ongoing basis
  • Restaurants re-opening in London on 4 July include: Brasserie of Light, The Fount, Corner Restaurant, Selfridges Kitchen, Brass Rail, Aubaine, Tonkotsu, Caviar House, alto and EL&N. YO! Sushi will reopen on 8 July 2020.
  • Restaurants re-opening in London on 18 July include: Hemsley + Hemsley, Dolly’s and Harry Gordon’s Bar

400 Oxford St,


London W1A 1AB

020 7160 6222

Chris Johnson

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