InterviewWelcome Back London: Henrik Muehle, Flemings Mayfair

July 1, 20200

Tell us a little about yourself and your business

My name is Henrik Muehle and I am the General Manager at Flemings Mayfair, an award-winning boutique hotel part of the Small Luxury Hotels of the World, where I am also a board member and Director.

Flemings has a unique heritage; originally converted from 13 Georgian townhouses, it is one of the oldest hotels in London, having opened in 1851 and one of the last remaining family-owned properties.

Today, the property showcases the very best in contemporary style with every room boasting a serenely calm and restful haven and a glamorous 1930’s inspired décor.

Flemings is also home to our highly acclaimed restaurant Ormer Mayfair, by Michelin-awarded chef Shaun Rankin and Executive Chef Kerth Gumbs who was recently a finalist on BBC Two’s Great British Menu.

What precautionary measures is your business taking to guard the safety and welfare of visitors?

We understand how important it is for guests to know what hotels have put in place to ensure their safety and wellbeing. We have gone to great lengths to assess every aspect of our guests’ journey with us, from how we communicate with them prior to arrival to their check out experience – and of course, everything in between! We adjusted our facilities by installing protective glass partitions in high-traffic areas and displayed social distancing signage. We also introduced new procedures such as contactless check-in/check-out and a complete overhaul of how we operate our Food & Beverage facilities. All staff have been given strict and comprehensive guidelines to ensure they comply with all these new measures and every room or common area is thoroughly disinfected throughout the day. These are just a few examples of what we have put in place; you can find our detailed measures on our website:

Can we expect anything different or innovative to enhance the customer experience?

As a result of our new safety measures, certain aspects of our guests’ experience will be different, yes, but it does not have to necessarily be a negative thing. Our new contactless check-in and check-out procedures for example will allow for an even smoother and quicker experience. We also diversified our Food & Beverage offering by launching Ormer at Home, our delivery and collection service for our fine dining restaurant which allows Londoners to enjoy the Ormer experience at home.

So, even tough things may look and feel slightly different at first, Flemings will still provide the exceptional service it is known for.

Can you tell us one lesson that you have learnt during the shutdown?

That every challenge can be turned into a new opportunity and that our industry is a resilient one. If you are able to react quickly and be creative, these opportunities can become great assets.

What’s next for Flemings Mayfair and its outlets?

Beside the reopening on 4th July which is exciting in itself, we have a busy summer ahead of us! We continue to offer our delivery service with Ormer at Home to Londoners. Our Executive Chef Kerth Gumbs will also collaborate with Banquist, – a company that partners up with London chefs to deliver fine dining hampers to customers. The aim is to cook your own fine dining meal at home, with the help of the full recipe and chef’s video preparation time.

We will also be doing two pop-up events; one in Austria at the exclusive luxury boutique hotel Kristiania Lech from 1st July and the other one from August 1st in Mykonos at the newly opened The Mykonos Townhouse, a 19 suites and rooms hotel in the old harbour of Mykonos. Hopefully, this is just the beginning and we will get even busier in the next few months!

Flemings Mayfair Hotel
7-12 Half Moon Street
London W1J 7BH

020 7499 0000

Chris Johnson

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